Imagine the smell of freshly baked cookies in the air, your stomach grumbling, and the sweet treat you've been waiting for finally finishing in the oven. You take your cookies out, go to grab your ...

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Google has reversed its decision to remove cookies from Chrome. The tech giant had intended to get rid of third-party cookies from its browser, as part of its Privacy ...

When Google delayed the end of third-party cookies, ad tech’s first reaction was “stunned silence,” said Matt Barash, SVP of global publishing and platform partnerships at Zeotap and a self-described ...

Google yesterday said it had delayed a plan to end support for a technologythat advertisers use to track consumers as they visit the websites of publishers. The postponement will help to support the ...

Google Chrome users will have to wait until at least 2023 before third party cookies are blocked as part of the browser's Privacy Sandbox initiative. Google had first ...

Apple and Google have one of Silicon Valley’s most famous rivalries, but behind the scenes they maintain a deal worth $8 billion to $12 billion a year according to a U.S. Department of Justice lawsuit ...

Third-party cookies have been an essential part of every marketer's toolkit for as long as they've been around. Businesses and brands have been leveraging these tracking methods to understand their ...

Opinions expressed by Entrepreneur contributors are their own. Third-party cookies have been an essential part of every marketer’s toolkit for as long as they’ve been around. Businesses and brands ...