(Ad) No matter how appealing your product or service is, your customers often don't decide to purchase it the same way. They have different considerations, needs, and journeys. Developing a deep ...

When my team and I built the corporate email look-up service Voila Norbert, we expected sales and marketing professionals would be the ones most interested in using its capabilities for prospecting ...

At a time when data is king and demographics guide marketing decisions, it’s easy to overlook one of the fundamental concepts in sales: buyer personas. A model of your typical customer’s psychology ...

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

All too often, products are developed, campaigns are launched and brands are designed for nameless, faceless users, defined simply by obligatory data points that lack any meaningful context. That is ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve spent time around any marketers, you might have heard the phrase buyer persona thrown around, but having a thorough ...

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from ...

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help to fill the sales funnel with qualified leads, and retain the customers ...

It’s essential B2B marketers understand their audience in order to create marketing campaigns that cut through the noise and ultimately drive sales. Joseph Livingstone, head of content at Axonn Media, ...

To thrive in your business you must TRULY know your audience. To do that, you must put yourself in the shoes of your target client or customer. And, the best way to do it is to build buyer personas ...

So, we built our buyer personas around those assumptions and started creating content to appeal to that audience. But then a funny thing happened. When we were talking to customers, we found a ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...