As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

Personalisation is no longer an option, but vital if your brand is going to succeed in this new era of marketing.Creating customer personas is the perfect way to ensure your marketing is personalised.

At a time when data is king and demographics guide marketing decisions, it’s easy to overlook one of the fundamental concepts in sales: buyer personas. A model of your typical customer’s psychology ...

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve spent time around any marketers, you might have heard the phrase buyer persona thrown around, but having a thorough ...

When I talk about a product-centric approach, I mean when companies develop products and services with the idea that a good hunter is more likely than average to get a lucky hit. They also believe ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...