Ingrid Best, senior brand manager for D’USSÉ Cognac, a division of Bacardi USA, is clear about who that consumer was: “Historically, Cognac has been recognized as a male-dominated spirit,” she says.
To paraphrase a popular song, it's time to pass the D'USSE. D'USSE, which is a joint venture between Bacardi Limited and rapper mogul Jay-Z, has tapped a charismatic new face to promote its spirit ...
Jay-Z has one more reason to raise a glass after this weekend. A bottle of the billionaire’s D’USSE Cognac sold for more than $50,000 at Sotheby’s on Saturday to raise funds for his namesake ...
Jay-Z’s expensive taste is worth a fortune — but it's for a good cause. The billionaire rapper’s D’ussé Cognac sold for more than $50,000 at Sotheby’s over the weekend, with the money raised going ...
Jay-Z is giving back to the people yet again but this time is using one of his brands to do so. The Brooklyn MC will be selling off a rare expression from his personal collection. The Shawn Carter ...
After months of legal back and forth and general contention, Jay-Z and Bacardi have come to a resolution regarding the rapper’s D’ussé Cognac brand—the drinks company will buy a majority stake ...
D'USSÉ Cognac, the modern expression of Cognac, is thrilled to announce its partnership with DJ Obi’s popular nightlife platform, Obi's House, a unique cultural phenomenon that has changed the ...
In 2012, Bacardi Limited launched the D’Ussé Cognac brand, whose spirits are produced at the famous Château de Cognac, which was founded in 1795 and is also the home of Baron Otard (another ...
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If you’re a cognac drinker, then reach for D’Ussé VSOP Cognac ($49.99). It goes down smooth with a small bite. Produced in the Cognac area of France, it is naturally aged at least four and a half ...
Eleven years after partnering with rapper-turned-entrepreneur Jay-Z to launch super-premium cognac D'Ussé, Bacardi International has acquired a majority interest in the brand following a legal dispute ...
It means a lot that we’re finally able to share the D’USSE 1969 Anniversaire Limited Edition with the rest of the world, and we’re proud to auction the first bottle in the collection with Sotheby’s to ...