Facing fervent criticism, Southwest Airlines referenced Luka Doncic’s trade from the Mavs to defend themselves against upset customers.

The post referencing the Luka Doncic trade came after the airline had received backlash for its decision to change its longstanding policy of "bags fly free."

Southwest Airlines' viral dig at the Mavericks has fans fired up on social media. The shade comes days after the airline's controversial baggage policy change.