It’s time for a fishing challenge with a magical twist — we turned toy mermaids into custom fishing lures, and the results were wild. From crafting these whimsical builds to testing them in real water ...

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the type of lure really matter? Today on the water we have a boat load of people ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

Larry Welcome of Cutchogue has been hooked on fishing since his dad took him for the first time at age 5. Like most anglers, Welcome started fishing using bait and targeting smaller, readily available ...

Chasing bass on the Muskegon, creating a food plot, and a famous lure maker in southeast Michigan. This week we start by chasing Bass on the Muskegon River, then we learn about creating a food plot, ...