With its Live it Loud initiative, Dentyne is sponsoring Instant Live, Clear Channel Entertainment’s live concert CD program that includes emerging and established artists. The events provide fans with ...

Much has changed since Dentyne ran its first national TV ad in 1956. That spot probably got a 40 share. Maybe higher if it ran during "I Love Lucy." Now TiVo-forward 51 years to 2007. Today, Dentyne ...

Dentyne Ice’s maker is introducing a new family member this holiday season — Arctic Chill. Dentyne Ice Arctic Chill is described by the manufacturer as having an invigorating, cold, minty flavor in a ...

If the word ice is in the name of a product, getting some ice into an ad is kind of a no-brainer. It’s not something Dentyne Ice has shied away from in the past either. However, the brand’s latest ...

If you’ve taken the subway, been to an airport or passed by a few billboards lately, you’ve probably noticed Dentyne’s latest ad campaign, which launched mid-August of this year. It’s hard to miss.

Cadbury Adams USA representatives will be rewarding students seen carrying Dentyne Fire or Dentyne Ice gum at or near 25 college campuses over a two-week period this month. The “Spot The Intensity” ...

(Reuters) - Mondelez International Inc said on Tuesday it plans to sell its chewing gum business, including brands Trident and Dentyne, in developed markets, as well as its Halls cough drop brand, as ...