Direct mail is still well ahead of other marketing communications in terms of return on investment. However, as well as fierce competition, marketers are also likely to be faced with large upfront ...

B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

Experts believe a new data regulation law will be introduced between 2014-2016, which will change direct marketing from an opt-out system to an opt-in rule. The existing directive will be replaced by ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Vereigen Media Launches Direct from the Source a Thought Leadership Series for B2B Marketers Seeking Real Insights Vereigen Media Launches Direct from the Source a Thought Leadership Series for B2B ...

At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. The marketing landscape is undergoing a significant ...

B2B marketing is experiencing a trust crisis. Fully 77% of B2B buyers say their previous purchase was very complex or difficult, according to a Gartner study. That complexity often stems less from the ...