Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across ...

That put it just ahead of Waitrose’s rom-com inspired "The Perfect Gift", starring Keira Knightley and Joe Wilkinson, and John Lewis’ "Where Love Lives" – the most emotionally-engaging festive ...

It’s a familiar line many parents have heard before — and one they may remember asking their parents before a big holiday meal a generation ago. It’s the first line in Publix Super Market’s new ...

Google today unveiled its national Super Bowl 59 ad, highlights a father’s love for his daughter — and showcases how Google AI tools help him translate lessons learned into an opportunity for a new ...

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into ...

Anderson .Paak has an “Identity Crisis” in Pizza Hut’s new ad. The Grammy-winning musician stars as two alter egos—a ...

Listen now: Pod Save Advertising, presented by The Drum, features Alastair Duncan in conversation with Orlando Wood (System1) ...

There are a number of hilarious and informative Super Bowl commercials being released ahead of the big game between the Kansas City Chiefs and the San Francisco 49ers. However, Cetaphil is bringing a ...

Long the purview of doctors, prescription, and expensive hardware, it's a pivotal moment for hearing aid technology with over-the-counter clinical-grade solutions like Apple's recently updated AirPods ...

Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in ...