From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Ethos, or the authority to speak on a topic. This means using stories and examples to establish you are trustworthy and know what you’re talking about. Logos, or a rational argument. To be an ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

Click to share on Facebook (Opens in new window) Click to email a link to a friend (Opens in new window) Click to print (Opens in new window) Click to share on X (Opens in new window) More than 2,000 ...

Log-in to bookmark & organize content - it's free! State debate commission officials and political scientists discussed the role that debates play election outcomes. They explained how optics, ...

Log-in to bookmark & organize content - it's free! President Carter speaking about the approach he has taken to utilize government to help alleviate economic woes. Many look at the election of 1980 as ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...