Great marketing extends well beyond the most recognizable elements — logos, taglines, creative, messaging, positioning and, yes, even beyond content. The best marketing cultivates experiences across ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

The newly-named Event & Venue Marketing Conference (EVMC) will next be held in Denver from June 5-7, 2024. By Dave Brooks On the final day of the 2023 Event & Arena Marketing Conference on Friday ...

Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller Group says the key to taking advantage of the bullish sector is to effectively ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...