Mel Peck from the Viral Ad Network picks out the best bits from The Drum's Viral Video Chart and explains why it makes sense for brands to develop their own advertising 'trademarks'. Dancing babies ...

A new media study among 316 viewers of three commercials from the Wall Street Journal’s list of the top five ads of 2009 revealed that the majority of viewers (67%) rated the Evian ad featuring ...

Evian's break-dancing babies have become an instant viral success -- which is just how the bottled water company likes it, since there's no TV media buy planned for the U.S. to support the new ad ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Evian water has a new commercial that’s gone ...

The ad, entitled ‘Baby & Me’, rolled out on the brand’s Facebook and YouTube pages earlier this week, but will officially air on screen tonight, 21 April. Additionally, a global brand campaign will ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...