A certain set of eye shadow palettes have quickly (and deservedly) earned iconic status in the beauty world. The Urban Decay Naked palettes —there are many variations, from the Basics versions to the ...

In this tutorial, I demonstrate a colorful eye look featuring soft smokey shades on the lower lash line, yellow in the ...

Absolutely amazing eye shadow palettes are the core offerings from Urban Decay. The colors are edgy with rich color payoff. The shadows themselves have the coolest subversive names. The shades ...

I’m sharing my step-by-step tutorial for this gorgeous pink eye look using the Wedding Wish palette by P. Louise. I walk you through blending techniques and why I wait to set my base until after my ...

Figuring out which new, buzzy eye shadow palette to buy can be amongst the world’s toughest beauty decisions. It feels like every week, a new, must-have palette launches, accompanied by YouTube ...

When browsing through makeup tutorials, it's easy to feel like having brown eyes is a bit of a disadvantage. It seems like gals with blue, green, or hazel irises get all the fun DIYs that make their ...

We can't emphasise enough that we really, really, really don't need another eyeshadow palette. But then Kylie announced her 'Burgundy' palette... Yes, we know our makeup drawers are fit to burst and ...

Many of us probably relied on this costume at some point during childhood (I was a cat when I was eight), and it remains a ...

Hollie Ellis is a Bobbi Brown PRO Makeup Artist, and by popular demand she’s created the oh-so-smokey eye look for her Instagram page, and she’s teamed this with youthful, fresh and glowing skin.