Harsh Goenka is the chairman of RPG Enterprises. For years, Fevicol, the popular adhesive brand, has been known for its classy yet quirky television commercials. But it has now proved it can be ...

To celebrate 60 years of operations, Fevicol has unveiled a new campaign that captures its bonding qualities. Conceptualised by Ogilvy, Pidilite’s creative agency partner for over three decades, the ...

When Cersei Lannister, Queen of the Seven Kingdoms in HBO’s telly series ‘Game of Thrones’ said, “I wanted those elephants” in season seven’s premiere episode, the Internet got a new meme. Lannister, ...

Balvant Parekh, born Balvantray Kalyanji Parekh, hailed from Mahuva, Gujarat. His early life was marked by modest means, but his aspirations were far-reaching. During the Indian freedom struggle, ...

From school projects to sticking together a broken household item, Indians for decades have trusted Fevicol. This brand has become synonymous with adhesives in India and is one of the essentials in ...

Suffice to say that Fevicol ads are timeless. Since their debut on television in 1997, Fevicol has not only entertained but also nudged us to bring out our own version of the ad. If you are one of ...

Fevicol, known for its unusual and highly memorable advertising, has released a new advertisement to mark the 60th anniversary of the brand. The one-and-a-half-minute video traces the journey of a ...

Born in 1959, Fevicol from Pidilite has become synonymous with adhesives for consumers. This bond can be attributed to the strong communication the brand has built over its 60 years of operations.

Cristiano Ronaldo replaced two bottles of Coca-Cola with water at a press conference. At a recent press conference, star footballer Cristiano Ronaldo picked up two bottles of Coca-Cola and, with the ...

New Delhi, Dec 5: `Dabangg' is back with an upsurge in the number of Salman fans, magnetizing `Munni lovers' and making them fall for the fresh item song `Fevicol se'. Item songs like these have New ...

Pidilite Industries, makers of the Fevicol brand, has acquired the naming rights for Marol Naka Metro Station, a key interchange point in Mumbai’s expanding Metro network. Fevicol’s new association ...