Harsh Goenka is the chairman of RPG Enterprises. For years, Fevicol, the popular adhesive brand, has been known for its classy yet quirky television commercials. But it has now proved it can be ...

New Delhi: Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years milestone in its quintessential humorous execution.

To celebrate 60 years of operations, Fevicol has unveiled a new campaign that captures its bonding qualities. Conceptualised by Ogilvy, Pidilite’s creative agency partner for over three decades, the ...

India’s advertising legend Piyush Pandey, who transformed the country’s creative landscape, passed away yesterday at the age of 70. In a fitting tribute, Fevicol honoured the man behind its most ...

Fevicol has unveiled its latest campaign, ‘Jugalbandi’ – a film which celebrates musical journey of two brothers with a blend of traditional charm and quirky humour. The campaign marks the return of ...

When Cersei Lannister, Queen of the Seven Kingdoms in HBO’s telly series ‘Game of Thrones’ said, “I wanted those elephants” in season seven’s premiere episode, the Internet got a new meme. Lannister, ...

In 2014, Prime Minister Narendra Modi described India’s friendship with Japan thus: “Yeh Fevicol se bhi zyada mazboot jod hai”. Adhesive brand Fevicol, oft quoted as a metaphor for stickiness or for ...

The Louvre Museum in Paris was recently robbed in broad daylight. In the context of the heist, the Fevicol ad shows how its strong glue could have saved the Louvre Museum. The brand is known for ...