In a first for a television network, Fox Corporation has opted to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD) by partnering with Comcast-owned FreeWheel. The ...

Amazon’s rumored development of an ad-supported, free streaming media service, reported first by the Wall Street Journal Thursday, but subsequently denied by a company spokesperson, could solidify its ...

Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...

Italian broadcaster Mediaset has announced the launch of its new VoD service, Mediaset Play. The new offering helps unify Mediaset’s video distribution and advertising stack and is part of the ...

FreeWheel and Comcast Technology Solution have announced a partnership with Mediaset for the platform Mediaset Play, a new live and on demand online streaming service. The new offering helps unify ...

Add Yahoo as a preferred source to see more of our stories on Google. Comcast has completed its acquisition of online-advertising platform FreeWheel, according to the companies, in a deal worth up to ...