Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

There are a lot of factors that you need to look at when you are marketing a new product. Packaging is one of the most important. Packaging could make or break the success of your product.

One area that often gets overlooked is the psychology of product packaging, especially during a rebrand. Navigating the landscape of product development and marketing can be complex. Amidst the ...

But so far this product remains elusive. Meanwhile, some designers are intent on eliminating disposable packaging altogether. Consider the plastic straw: Starbucks committed to phasing it out by ...

Want to throw a party your guests will never forget (in a good way) and Mother Nature will appreciate, too? Try these pro ...

Fizz Creative is a Northeast Ohio-based marketing agency specializing in food and beverage branding. The Cleveland-based ...

Rare Beauty and Guide Beauty are two brands that have been thoughtful about how consumers interact with and use their products and have designed the packaging to accommodate various needs.

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

Advanced packaging has become a focal point for innovation as the semiconductor industry continues to push for increased ...

The company launched the epic goods brand with bottled water in March 2024 before expanding into additional products, including various snack options like packaged nuts and gum. Over the last quarter, ...

Overall, the relative sustainability of paper packaging products depends on the source of fibers used to produce them: whether deforestation is at stake or if the fibers have been sourced from ...

The investor has to scratch the surface and understand whether the innovation is significant (product innovation) or a change in the features (packaging). Here is an analogy: Car manufacturers ...