Marketing channels, such as distributors, wholesalers and retailers, provide your business with three kinds of functions: buying products for resale to customers, distributing products to customers ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Chief Marketing Officer, Zebra Technologies www.zebra.com. At Zebra, approximately 80% of sales flow through the channel. For this reason alone, it is imperative that we engage our more than 10,000 ...

The challenges facing Richard Eglon, chief marketing officer (CMO) at Nebula Global Services, illustrate the way the marketing function at a channel business has expanded over the past few years and ...