Fast Company

South Korean GDP

BTS accounts for $4.65 billion of South Korea’s GDP—and other jaw-dropping stats about the supergroup And that puts them in the same financial neighborhood as such massive South Korean brands as ...
Entrepreneur

BTS, the Iconic K-Pop Boy Band, Will Go On Hiatus to Serve in South Korea’s Military, Possibly Causing the Country to Lose Out On Billions

Opinions expressed by Entrepreneur contributors are their own. The band is not exactly getting back together — it’s headed to do mandatory military service. BTS, the high-flying Korean boy band with ...
NPR

How BTS Is Adding An Estimated $5 Billion To The South Korean Economy A Year

BTS has become a global economic force. The seven-member South Korean boy band is creating jobs, billions in revenue — and even moving the needle on South Korea's GDP. There's an annual debate in the ...
The New York Times

BTS Ponders Its Future, and South Korea’s Economy Warily Takes Note

The band’s label saw its stock price plunge, and the possibility that the K-pop group won’t tour as pandemic restrictions ease threatens to reverberate through South Korea’s economy. By Jin Yu Young ...