Brands ignored Gen X for years. Now they need trust, value, and clarity to win back a generation still driving spending right now.

Is being forgotten a tragedy or a triumph? For Gen X, it might be exactly what they wanted. While they may not be the focus ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Every generation grows up with defining moments. I am a millennial, and I can think of about 100 moments that impacted our lives. However, few generations have endured more pivotal moments than Gen X.

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Generation X is sometimes known as the forgotten generation. Born between 1965 and 1980 and sandwiched between baby boomers and millennials, GenX is currently the smallest generation, with only 65 ...

Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within the consumer spectrum.” By Kailyn Rhone The first ad Kerry Johnson noticed ...

COLUMBUS, Ohio, Dec. 8, 2025 /PRNewswire/ -- Suddenly at the doorstep of retirement, Gen X investors (aged 45-60) are at a crossroads. Despite their proximity to retirement, the prospect of exiting ...