In today's trend landscape, fashion and beauty crazes seem to live out an entire life cycle in the time it takes to make a TikTok. So it's no surprise that the "clean girl" beauty aesthetic, which ...

A new trend is going viral on TikTok: 'conservative girl makeup.' From the name, you might expect toned-down, pared-back, natural makeup looks in the viral 'Quiet Luxury' style, but the reality is the ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Contrary to the image it conjures up, cold girl makeup isn't about chapped lips or ...

It’s a lot more flattering than it sounds. By Kristen Bateman Last month, in one of her ubiquitous bathroom selfies, Doja Cat lined her upper lids in a halo of rose-hued pigment, just below her ...

For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It’s the turn of berry-girl makeup. It follows 2023’s strawberry-girl ...