What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

Image Credit: Philip Lange/Shutterstock. Some cars just look “right.” Balanced, elegant, and timeless. That visual harmony often stems from the golden ratio, a mathematical proportion (approximately 1 ...

The Golden Ratio, a hallmark of Swiss design and the foundation of everything from Helvetica to Le Corbusier’s meticulous architecture, may have been imported from Africa. Design remains a largely ...

If you enjoy sketching, drawing or are in the fields of graphic design, architecture, or art, you already understand the importance of precision and harmony in your creations. The Exlicon L Golden ...

(via It's Okay to Be Smart) The golden ratio. Some say it’s the most mythical number in the universe. Others say it underlies everything from nature’s patterns to beauty in art and design. But, like, ...

Designers, creatives and artists may be interested in a new golden ratio ruler set created by designer Ming Lo and now available as the Phi Ruler via Kickstarter. Building on the design of the ...

The Golden Ratio might have no bearing on aesthetics, but Peng Wang’s Fibonacci Shelf is still one sweet piece of design. The Golden Ratio might be design’s biggest myth, but that’s not to say that it ...

The golden ratio describes a rectangle with a length roughly one and a half times its width. Also known as the golden section, golden mean and divine proportion, among other names, it has intrigued ...