For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to ...
Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...
"By coercing advertisers to use AdX and by cutting off rival ad servers' access to that advertiser demand, Google destroys ...
Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.
Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Why we care. The updates could have implications ...
Pavlo Prannyk, CEO of the small family-owned business olpr Leather Goods, has choices when it comes to where he runs ads. The company's founder mostly runs advertising through Google Ads and a bit on ...
Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said.
You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...
Google opens YouTube ads to third-party agencies under EU pressure, addressing antitrust concerns over its ad-tech monopoly.
The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...