Ever imagine what you would do if the pandemic ended suddenly? This short film expresses how we’re all feeling after 14 months of lockdown. What’s the first thing you would do if the coronavirus ...

NEW YORK -- The National Advertising Review Board (NARB) recommended that the Wm. Wrigley, Jr. Co. radically change it advertising claims regarding Eclipse Gum. After reviewing the company's research ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 21 hours 2 min ago 21 hours 2 min ago By Asa Hiken - 21 hours 15 min ago 21 hours 33 min ago By Jon Springer - 1 day ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

The Federal Trade Commission is reviewing a complaint by Wm. Wrigley Jr. Company that Cadbury USA does not have adequate evidence to back claims it has made in Trident Xtra Care gum ads about the oral ...

In the wake of his alleged violent incident involving girlfriend Rihanna, Chris Brown’s Doublemint gum ad has been suspended by Wrigley’s, Access Hollywood has confirmed. “Wrigley is concerned by the ...

BTS and Park Bo Gum teamed up for a Coca-Cola commercial! On June 28, Coca-Cola shared a new ad that’s perfect for the season! It features the dream team of BTS and Park Bo Gum as they find ways to ...

A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not so distant ...