With these three collectibles joining the list, we now know what the first 10 Super Treasure Hunt items for 2026 are. Not all ...

Sometimes, the Super Treasure Hunt collectible doesn't have to be the main attraction in a Hot Wheels Mainline case—Think ...

Ben Grant on Unsplash ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

Hot Wheels are one of the most beloved and iconic toys. They’re one of the most reliably affordable, too. You can always count on Hot Wheels to meet you with a modest price tag — well, not always.

Check out this hilariously over-detailed Hot Wheels hooptie. It’s packed with all the colorful cliches of a car maintained on a budget of “grandma sends me $20 every birthday.” It kind of looks like ...

In 1968, the US toy company Mattel was looking to create a die-cast car range that would outperform the competition. Elliot Handler, together with his wife and company co-founder Ruth Handler, ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Most people’s first car was a Hot Wheels. And, for a ...

From artists like Daniel Arsham and Kenny Scharf, to fashion labels like Kith and Moncler, to automotive presences like Ferrari and Formula 1, Mattel has been on a tear with its Hot Wheels ...