Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

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As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. The post How CMOs should think about discovery in an AI-first world appeared first on ...

In this reality, growth is no longer driven by who ships faster, but by who builds businesses that learn, adapt, and compound ...

The organizations that understand the hidden ROI can scale faster, execute cleaner and operate with more confidence.

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

AI is reshaping how every industry operates, and marketing is at the center of that transformation. For CMOs, the conversation has shifted from what AI can do to what AI can deliver. Because although ...

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG. The report was based on data from a survey conducted in April ...

Modern businesses are increasingly turning to fractional CMOs as a practical alternative to traditional executive hiring. These leaders charge lower rates per hour, giving you access to marketing ...

Researchers developed a CMOS platform that reads 32 graphene sensors in real time, enabling detailed mapping of fast, ...