The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

Returns and damage aren’t just logistics issues. Discover how packaging decisions can quietly reduce product damage, returns, ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

As sustainability climbs higher on consumers’ priority lists, food and beverage brands face growing pressure to design packaging that’s not only recyclable but easy for shoppers to understand. With ...

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...