If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab ...

With the launch of its new AI-powered creator discovery tool, influencer marketing platform Superfiliate aims to change that. The Venice, California-based company, which was founded in 2021 by Anders ...

The influencer economy is now valued at $250 billion, according to Forbes. Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Authenticity and ...

Not many people paid attention to the pictures Nicole Wade posted of her cat, Princess Honeybelle. Then she put up an image of the pet in a pink cable-knit sweater—and a pet influencer was born. The ...

Calculating the value of marketing, Meta to use AI data for targeted ads, Nike takes flight in Philly, Hollywood hates AI ...

While studying media at the New School, Paige Lorenze already had her sights set on entrepreneurship. That’s why, before she even launched her brand Dairy Boy, she set about building an audience.

Micro-influencers provide better engagement and budget-friendly options for targeting niche audiences, especially for startups. Large-scale influencers offer broad reach and high-quality content, ...