These pre-Super Bowl ads will run before, during and after the big game on AdBlitz, YouTube’s custom destination for watching Super Bowl ads They will also be active on YouTube Sports and YouTube NFL ...
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Pens, Lighters, and Razors: How BIC Launched a Global Giant. Plus, What’s Next for Its CEO.
In 1944, Marcel Bich, a young Frenchman who had just finished serving in World War II, needed a job. He found work at a stationary wholesaler selling ink pots and quills. At the time, the ballpoint ...
BIC, which makes one million pocket lighters a day at its Milford factory, has won a trademark fight that blocks hundreds of millions of imitation lighters from being imported into the U.S. from China ...
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