Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

In my 20 years of experience, I've seen how data centralization and visualization can support strategic decision making by making complex data from multiple sources clear and easy to interpret. This ...

Overview Generative AI accelerates data processing and yields more accurate predictions.It reduces manual effort by automating reports and dashboards.Businesses ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dan McKone It’s become an ...

For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

When leaders say they want to be a data-driven organization, a key objective is empowering business people to use data, predictive models, generative AI capabilities, and data visualizations to ...

Companies spend lots of time trying to figure out who is engaged with their work, which managers are the most effective leaders, and how to keep good employees from leaving. Historically, those ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Analytics have revolutionized many sports, and basketball is no exception. In the NBA, data-driven strategies are shaping everything from roster construction to game-time decisions. This article ...

But here’s the thing—it doesn’t have to be one or the other. The best leaders know that data and intuition are two sides of the same coin, and when used together, they can drive decisions that are not ...