Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

Roblox Corporation RBLX is broadening the monetization model as it looks beyond the virtual currency system. In the second quarter of 2025, the company advanced two initiatives aimed at creating new ...