How ‘kidulting’ helped make Build-A-Bear a Wall Street darling

Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest ...
Forbes

How Sharon Price John Took Build-A-Bear From Imploding Profitability To Record Results

When Sharon Price John became CEO of the beloved Build-A-Bear Workshop in 2013, she stepped into a company in decline. Still, she recognized the enormous fountain of untapped potential. The plush ...
The Chosun Ilbo on MSN

Build-A-Bear Workshop Stock Soars 2,000% as Toy Industry's 'NVIDIA' Emerges

Last summer, Cammi Craycroft, a woman in her 20s living in the U.S., visited a Build-A-Bear Workshop store with friends to ...
Business Wire

Build-A-Bear Workshop to Participate in Upcoming Investor Conferences

Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to “add a little more heart to life,” where guests of all ages make their own ...