Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Most investors end up buying high and selling low because they are driven by news events and fear, which can lead to missed opportunities and losses. In this session, Avi Gilburt will lay out the ...

Stocks have been through a lot this year, with the S&P 500 index losing almost a fifth of its value in the six weeks after peaking on February 19th. The index has since recovered a little over half of ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...