A film can have a big star, a visionary director, cutting-edge special effects, and a wildly fresh concept, but at the end of the day what it really takes to get butts in seats is a knockout trailer.

From the front seat of my brother’s SUV, I smelled the faintest whiff of scorched metal but paid little heed—until, that is, we reached the launch-ramp parking lot, got out, and saw the sizzling-hot ...

Our series Inside XR Design explores the best of immersive design. Today we’re talking about how to make an incredible VR trailer using just in-game footage. No mixed reality setups, no complicated ...