So you've invested in a new bottle of fragrance that, let's be honest, wasn't cheap and you'd like to preserve it as long as possible. Unfortunately, perfumes don't come with instructions or care ...

Makeup had its day in the sunshine, then it was skin care’s turn, and now fragrance is having a major moment with the current value of the perfume market standing at over $50 billion (and a projected ...

TikTok's new viral beauty tip actually makes perfect scents. Influencer Emelia O'Toole, who goes by the name @professorperfume and shares her beauty expertise on the video app, provided a mind-blowing ...

TikToker Emelia O'Toole, also known as "Professor Perfume," reveals the best way to store perfume to make it last longer. professorperfume/TikTok TikToker Emelia O’Toole, also known as “Professor ...

One attribute of great perfumes is their ability to last longer. The longer a perfume lasts, the more expensive it is. So, what happens when you buy a really expensive perfume? How do you ensure it ...

How should you store perfume? Always keep perfume in a cool, dark place, outside of direct sunlight to make it last longer. Olivier Cresp, perfumer for Valentina Acqua Floreale & Nina L'Eau says ...

TikTok is saturated with shelfie videos that show off enviable perfume collections and tips on how to make your fragrance stretch longer, and work harder, for you. But now, the app has sparked a new ...

There are three big mistakes people make when it comes to storing their perfumes, which could leave their fragrances ruined and unwearable within just a week of purchase. While you may see online ...

But now, the app has sparked a new conversation about where to store your perfumes so they don't go bad and live only half the life they were intended to. While we all know you shouldn't keep your ...