Gatorade's new smart water bottle can change how athletes and other physically-inclined individuals measure their hydration levels. Detail view of a sports bottle at the bench in a game between the ...

Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as ...

Through an iPhone, Gatorade can scan the patch and begin determining how much sweat you loss during an exercise, and how much fluid you should drink to stay hydrated. Gatorade is expanding into ...