You may have seen it around the High Desert already. The pink and lavender van, labeled “Be Unique Ice Cream,” is festively painted with ice cream treats and other snacks. On the side is a portrait of ...

Excited children run through parks and race down blocks to get cones, bars and soft serve on sweltering summer days as the sound of the iconic jingle gets louder and the ice cream truck nears. While ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Rivian and Ben & Jerry’s unveil the ice cream truck of the future. Photo: Courtesy Ben & Jerry’s/Adewale Agboola Ben & Jerry’s just served up a sweet new ice cream truck in partnership with Rivian, ...