Retailers rely on special events and creative pricing strategies to attract new and established customers into their store locations. Whether your business serves a niche market in a small town or ...

The labeling and in-store promotion of both healthy foods and low-sodium, low-fat, or lower-sugar-content food choices can increase sales of promoted food items, according to a study by researchers at ...

Issues related to on-shelf availability (OSA) can cost retailers and CPGs an exorbitant amount of money and hinder in-store inventory management processes. Improving OSA and promotion execution can ...

Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand ...

Frozen-yogurt brand 16 Handles is hoping the results it’s seen from its latest promotion aren’t here today and gone tomorrow—or in 10 seconds, rather. The New York–based chain kicked off its marketing ...

Ahead of Earth Day on April 22, Apple plans to launch an in-store promotion that offers customers 10% off select Apple accessories when they bring in old electronics for free recycling, according to ...

Pepsi, Unilever and Sephora are among the top brands succeeding in a hyper-competitive environment whereby brands can no longer compete on price alone, and have been able to differentiate themselves ...

"In-store marketing delivers nearly a 100% increase in sales. Tying in in-store displays and feature ads gives us a 430% lift," said George Loesch, director of trade marketing for U.S. soup at ...