Humanz, an influencer marketing company, is hyper-focused on M&A. It acquired two startups this year and plans to ink more ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

From a growth perspective, creative and new media offer the greatest scalability. Influencer-led marketing has been ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

It involved an influencer. Not just any influencer. A social media personality with more than 300,000 followers, a polished ...

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue?

Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target audience. Given its undeniable impact over the years, it's hard ...

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Cooper Munroe is CEO of The Motherhood Inc. For two decades, The Motherhood has connected regulated brands with influencers in every niche. When influencer marketing first rose to prominence, the ...

Influencer marketing has become a significant part of the digital economy. Influencers allow brands to reach highly targeted audiences, and their endorsements are often perceived as more authentic ...