You can read the internal memo from Universal Global Chief Marketing Officer Michael Moses below. Noble will report to Moses, and be part of the studio’s senior international think tank including ...

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

Despite crediting marketing with driving a 38.3% increase in global sales, Next is readying to halve its international marketing spend in 2026.

Next ramped up international marketing spend by 50% during the third quarter, as the retailer hailed the success of its “profitable digital marketing”. The high street giant claimed the growth of its ...