Backed by a global following of nearly 10 million fans, the San Francisco 49ers received confirmation today that their compelling marketing, fan engagement, and commercial proposals for Mexico and the ...

Brand USA is launching a major new online platform giving members extensive research and insights into key international markets as they return to global marketing. Called the International Pavilion, ...

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

Photo courtesy of International Marketing Board (IMB). This article is Sponsored Content by International Marketing Board (IMB). The International Marketing Board (IMB) has officially launched as an ...

Winning marketing strategies and tactics that are successful in one region may fall completely flat in another. Communicating to customers across cultures and leading marketing professionals around ...

You can read the internal memo from Universal Global Chief Marketing Officer Michael Moses below. Noble will report to Moses, and be part of the studio’s senior international think tank including ...