During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national linear TV ad impressions fell ...

Two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress ad platform When you purchase through links on our site, we may ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...

Leslie Wood, a noted data science expert and advertising industry veteran, is joining ad tracking firm iSpot as the company’s chief research officer. She will lead new currency initiatives across ...

Seattle-area startup iSpot has raised more cash to fuel growth of its technology platform that measures TV advertisement performance. iSpot CEO Sean Muller. The company on Wednesday announced a $30 ...

iSpot tech chief Anthony Skinner speaks about the Seattle-area company’s television advertising analytics at a recent NBCUniversal developer conference. (Screenshot via NBCUniversal video) Most online ...

The Media Rating Council has granted accreditation to audience-measurement technology backed by iSpot, one of a handful of start-up companies that have been vying for months to compete more directly ...

Now movie theaters are reaching out for new kinds of measurement. National CineMedia, the advertising network that represents more than 20,600 screens in more than 1,650 theaters, has struck a ...