Oprah can vouch for it: an estimated 8 in 10 women wear the wrong bra size. So underwear stalwart Jockey spent eight years developing the solution: a $60 bra that comes in 55 sizes. Listen Now Save ...

They are the measurements that many American women (and not a few American men) know so well: 32A, 34B, 36C. On they go, the canonical brassiere sizes, up to at least a 50N. They have been around ...

For many women, purchasing a bra is about as pleasant as getting patted down by a TSA agent. While the glamorous models in lingerie ads are ogled for their perfect cleavage in colorful, lacy ...

A, B, C and D are no longer part of Jockey’s alphabet. The mainstream underwear brand has dropped the 80-year- old system of bra sizing for a new method that takes a woman’s unique shape into account ...