When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...

A popular father-and-daughter YouTube team will visit American Dream Mall Sept. 6 to promote their Sephora exclusive new skin care brand. Jordan & Salish Matter, YouTube content creators, are ...

Gulp. If that headline bloomed a pit of dread in your stomach, you're not alone. The beauty brands are coming for our kids. For the uninitiated, the news is this: Salish Matter, 15-year-old daughter ...

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...