Read the original article on Purewow. Parents shopping for a swimsuit are often looking for three key features: fit, sun protection and, of course, style. Kids have major preferences after all—they ...

If you listen hard, you can probably hear the quiet yet distinct humming sound of handheld air pumps spanning suburbias from the East to West coasts right now — yep, it’s the sound of kiddie pools, ...

When shopping for swimsuits for kids, parents must balance their children’s style and fit preferences with sun protection and whether or not the colors make it easy to see their kids in the water.

Last summer, my 10-year-old started rejecting rash guards, deemed certain swimsuits too babyish, and formally requested ...

The N.Y.C.-based designer debuts a kids swimwear collection for J.Crew. Courtesy J.Crew We’ve long admired Mara Hoffman‘s bold swimwear. Her bright playful prints scream tropical vacation. Now the N.Y ...