Korean Air launches new branding

Korean Air has rebranded for first time since the '80s
Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first brand refresh since 1984.
Korean Air Unveils New Branding And Aircraft Livery
The new livery debuted March 10 on a Boeing 787-10 at Korean Air’s headquarters in Seoul. It is part of a broader effort to update the carrier’s branding and corporate identity, with redesigns for everything from food menus and uniforms to lounges.
Korean Air launches new branding after $1.3 billion Asiana acquisition
Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it combines with South Korean rival Asiana Airlines to become one of Asia's biggest carriers.
Korean Air just made huge changes to its look, dining and inflight amenities
For Korean Air, it's out with the old and in with the new. South Korea's flag carrier unveiled its first major brand redesign since 1984, alongside a new livery, new inflight dining and upgraded onboard experiences across various cabins.
Korean Air replaced its iconic logo for the first time in 40 years
Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global audiences.
Revealed: Korean Air introduces new livery and branding following Asiana merger
Korean Air is poised to introduce a new livery and refresh its corporate branding following its merger with Asiana Airlines.
Korean Air Changes Logo, Upgrades Menus and Lounges After Merger
Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second-biggest airline group.
Korean Air's new brand logo
Korean Air's new brand logo This image, provided by Korean Air Co., shows the company's new brand logo. The design retains the airline's signature Taegeuk symbol and places it alongside the airline's name in a new logo format.
Korean Air introduces new brand logo for 1st time in 41 years
Korean Air Co., South Korea's flagship air carrier, on Tuesday introduced a new brand logo, marking the airline's first major brand update in 41 years. Korean Air revealed its new brand logo at a media event held at a company hangar in western Seoul.
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