Having previously released models of iconic football stadiums, LEGO are now giving everyone the chance to build their own ...

A Lego-liveried car will take part in F1 Academy in 2026 as part of a new multi-year partnership between the Danish company and Formula 1's all-female support series.

Lego is launching a life-size World Cup soccer trophy made of 2,842 Lego bricks. The toy giant teamed up with FIFA Wednesday ...

Lego and FIFA have teamed up this week to announce a collaboration that will bring the iconic World Cup trophy to households.

Lego teamed up with FIFA on Wednesday to announce the product that will launch the classic Danish toy brand’s first World Cup ...

LEGO has made a massive name for itself outside the popular building blocks, and one of its most notable side ventures has ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

The famously elusive World Cup Trophy has just gotten a playful, yet collectible, makeover in LEGO form. The LEGO Group and FIFA have teamed up ahead of the 2026 tournament to release a full-scale ...