This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...

Lego bricks have standardised parts and can be found across the world. Credit: Cardiff University, Author provided Sourcing human tissue samples for biological investigations isn't always easy. While ...

A paper in Wednesday’s issue of the journal Lab on a Chip, explains how the team at MIT used what they refer to as “interlocking injection-molded blocks” — again, seriously, it’s bricks — to build a ...

Administrators, teachers and parents have been planning a new lab space full of LEGOs at the Flory Academy of Sciences and Technology, and officials said it's still on track despite an alleged theft ...