Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...
At CES this week, the Lego Group debuted what it calls one of the most significant changes to its core play system in decades: Lego Smart Play, a new platform that uses sensors, sound and light to ...
Five new Lego Smart Play Star Wars sets promise new Smart Minifigures, sillier interactions, and a very familiar squeeze on your wallet ...