Lay’s updates branding after customers miss key ingredient in chips — real potatoes

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Lay’s rebrands its chips, reminding people that they come from potatoes

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...
Southern Living on MSN

Lay's Just Announced A Big Change To Its Chips

The potato chip brand is unveiling an exciting new chapter. For the first time in nearly 100 years, beloved potato chip brand Lay's is unveiling a complete redesign—inside and out. The company ...
Daily Voice on MSN

Lay's Making Major Changes To Potato Chip Brand: See What's New

The world's top potato chip brand is removing artificial additives as it undergoes its largest redesign in nearly 100 years.Lay's will remove artificial flavors and colors from all of its core US ...